UpfrontPR

Experience that makes a difference

Good PR is about more than generating coverage. It's about finding the right story, reaching the right audience and achieving an outcome that matters.

Between us, we've covered major national stories, advised organisations on complex issues and delivered communications campaigns across financial services, public policy and corporate reputation.

The examples below draw on our founders' professional experience before Upfront PR. They demonstrate the insight, judgement and expertise we bring to our work today.

Tackling online fraud through the Online Safety Act

Policy influence | Coalition campaign | Financial services

Online fraud was a growing threat to consumers, but securing stronger protections required organisations with different interests to work together.

While at PIMFA, Matt helped lead a coalition of 17 organisations, including Which?, UK Finance, the Association of British Insurers, the Investment Association, Age UK and the Money and Mental Health Policy Institute, to push for stronger aonline safety protections.

The campaign secured support from backbench MPs, three parliamentary select committees and the Governor of the Bank of England. It helped build pressure for greater responsibility on online platforms for fraudulent advertising and harmful content.

The impact: A coordinated campaign that brought consumer groups, financial services organisations and policymakers together around a shared public interest.

Making ISAs work harder for savers

Financial services | Policy influence | Media relations

Individual Savings Accounts are a familiar way for people to save, but encouraging more people to invest requires clear communication about the options available to them.

While at PIMFA, Matthew worked on a campaign to modernise ISAs and encourage more savers to consider investing. The campaign aimed to bring the debate about the balance between cash savings and investment into the policy mainstream.

The impact: ISA reform featured in the Chancellor's 2025 Budget, including an announcement to restrict cash ISA allowances to £12,000 for under-65s, with the wider policy debate highlighting the importance of encouraging investment as well as saving.

Improving access to financial advice

Financial services | Regulatory policy | Consumer outcomes

Many people need help making important financial decisions but struggle to access affordable advice. The challenge was to encourage regulatory change that could help more people get the guidance and support they need.

While at PIMFA, Matthew worked on a campaign to improve access to financial advice and address the regulatory boundary between financial advice and guidance.

The campaign contributed to wider industry and policy discussions, leading the Financial Conduct Authority to review the advice guidance boundary.

The impact: The FCA's review helped inform subsequent policy development, including provisions in the Pensions Bill 2025, aimed at improving the support available to people making financial decisions.

Page updated

Report abuse