PR built on a journalist's understanding of news

Upfront PR is an independent UK PR consultancy founded on a simple idea: good PR should be focused, effective and accessible.

We combine decades of experience across journalism, broadcasting and public relations with a practical approach to business development and client service. We understand what makes a story newsworthy, how journalists work and how organisations can communicate complex issues clearly.

Our aim is to help businesses and organisations secure meaningful media coverage, strengthen their reputations and reach the audiences that matter — without unnecessary complexity or cost.

Why we started Upfront PR

We believe organisations deserve PR that delivers value, not unnecessary complexity.

Too often, businesses face high agency fees, layers of account management and ambitious promises that don't translate into meaningful coverage. We set up Upfront PR to offer a more direct, focused alternative.

Our approach combines first-hand journalistic experience with strategic communications expertise and a practical understanding of running a business. We identify the stories worth telling, find the journalists most likely to be interested and focus on securing relevant coverage.

With Matt and Howard's newsroom and communications experience, alongside Michael's focus on business development and operations, we bring complementary skills to a shared goal: making effective PR more accessible.

No lofty promises. Just experienced people, targeted media relations and a clear focus on results.

A more direct approach to PR

We believe the best PR starts with a good story, a clear objective and an understanding of what matters to the audience.

We work closely with our clients to identify the strongest angles, develop compelling messages and target the journalists and publications most relevant to their goals.

Our approach is personal, practical and focused. You deal directly with experienced professionals who understand the media, take the time to understand your organisation and tailor activity to your needs.

We won't promise coverage we can't guarantee. We'll bring honest advice, considered planning and a determination to find the right opportunities for your story.

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